Story starts here

Inspired by the legacy of the family matriarch, SIDIA makes objects imbued with made to last, multi-generational intention.

Made luxurious by the power of timeless design, our universally-loved collection of can’t-live-without pieces inspire seamless everyday living. 

SIDIA is proudly based & designed in Toronto, Canada. 

Our Founder

A self-described serial entrepreneur, Erin Kleinberg is the founder of SIDIA, CEO and owner of Métier Creative, an award-winning advertising and branding agency.

Erin was inspired to launch SIDIA in 2020, after the passing of her late grandmother. The real life Sidia's enduring style, humor, resilience, grit, and inherent grace left a legacy that serves as the brand's blueprint today; rooted in comfort, design, and inviting women to live unfettered and free from restriction.

In past lives Erin co-founded Coveteur and her eponymous clothing label. She happily lives in Toronto with her husband and two children.

Social Mission

We inherit many valuable stories and hidden lessons from the generations that came before us
- some of which can be imbued with wounding. With this in mind, we've developed our social mission as a framework for delivering direct healing support to victims of intergenerational and systemic trauma.