SIDIA is a modern fragrance house with an heirloom soul.

Founded by Erin Kleinberg and named for her grandmother, the brand is rooted in a lineage of women who moved through the world with instinct, independence, and quiet authority. Erin’s background across fashion, culture, and brand building informs SIDIA’s perspective: fragrance as an extension of personal identity, worn the way one wears a silhouette - intuitively, and with intention.

Rather than naming scents for ingredients or places, SIDIA names them for states of being: BRALESS, WIRED, SOAKED, MIDAS. Each fragrance captures a feeling in motion, translating mood and energy into scent.

Architecturally refined and crafted to be worn close, SIDIA fragrances form a wardrobe for the self - intimate signatures that center the wearer in their own sense of power.