SIDIA is Personal Scentcare™ bridging the gap between mood, memory and the present moment. Founded by Erin Kleinberg honoring the self-care rituals of her beloved late grandmother, Sidia.

For years, Erin couldn’t find the perfect hand cream, so she formulated her own award-winning Hand Serum that smooths and softens, with no greasy residue.

We like to think of our fine fragrance innovations as modern heirlooms — cherished products that make the everyday a touch more extraordinary. From body care to home essentials, everything we craft is as efficacious as it is effortless to use.

As an ode to Erin’s fondest memories visiting Sidia in Palm Springs, our custom-developed formulas are blended with rare, efficacious ingredients found in the desert. 

Our plant-powered products are crafted with the SIDIA Complex™️. Our signature blend of avocado oil and shea butter melts into the skin, leaving it soft and plumped. Extracts of aloe vera, prickly pear and cactus flower nourish and soothe, altogether creating the perfect formula to leave your skin feeling rejuvenated.