
OUR FOUNDER
Erin Kleinberg is the founder of SIDIA, CEO and owner of Métier Creative, an award-winning advertising and branding agency.
Erin was inspired to launch SIDIA in 2020, after the passing of her late grandmother. The real life Sidia's enduring style, humor, resilience, grit, and inherent grace left a legacy that serves as the brand's blueprint today; rooted in comfort, design, and inviting women to live unfettered and free from restriction.
In past lives Erin co-founded Coveteur and her eponymous clothing label. She happily lives in Toronto with her husband and two children.

ALL IN THE DETAILS
We’re most inspired by women in the world at ease in
being themselves. Our mission is in creating objects
that make the moments in-between more seamless.