COME HOME TO YOURSELF
Inspired by the legacy of the family
matriarch, SIDIA makes objects imbued with
made to last, multi-generational intention.
Made luxurious by the power of timeless
design, our universally-loved collection of
can’t-live-without pieces inspire seamless
everyday living.
SIDIA is proudly based & designed in
Toronto, Canada.
OUR FOUNDER
A self-described serial entrepreneur, Erin Kleinberg is the founder of SIDIA, CEO and owner of Métier Creative, an award-winning advertising and branding agency.
Erin was inspired to launch SIDIA in 2020, after the passing of her late grandmother. The real life Sidia's enduring style, humor, resilience, grit, and inherent grace left a legacy that serves as the brand's blueprint today; rooted in comfort, design, and inviting women to live unfettered and free from restriction.
In past lives Erin co-founded Coveteur and her eponymous clothing label. She happily lives in Toronto with her husband and two children.
THE RED THREAD
The IRL SIDIA was extremely superstitious
and was always carrying around a red thread.
Our signature red thread on the wrist symbolizes
a good luck omen as an ode to IRL Sidia, a superstitious
woman who believed in a higher being. It's why you'll
see a red thread on the right sleeve in every SIDIA Set.
ALL IN THE DETAILS
We’re most inspired by women in the world at ease in
being themselves. Our mission is in creating objects
that make the moments in-between more seamless.
SOCIAL MISSION
We inherit many valuable stories and hidden
lessons from the generations that came
before us — some of which can be imbued
with wounding. With this in mind, we’ve
developed our social mission as a framework
for delivering direct healing support to
victims of intergenerational and
systemic trauma.
AS SEEN IN
