Inspiring conversations with our extended SIDIA family.
SIDIA STORIES
Jenna Perry talking trust, tresses & true romance
Jenna Perry is known for creating the most iconic looks for fashion's favorite faces (and tresses). But we'd argue that Jenna is just as much of a muse as her...
Jenna Perry talking trust, tresses & true romance
Jenna Perry is known for creating the most iconic looks for fashion's favorite faces (and tresses). But we'd argue that Jenna is just as much of a muse as her...
Sasha Exeter on sharing the good, the bad, and the honest on her social platforms
In a world of beauty filters and phony brand promos, creator Sasha Exeter’s authenticity is her superpower. Whether she’s sharing a grueling workout routine, dishing on the realities of raising...
Sasha Exeter on sharing the good, the bad, and the honest on her social platforms
In a world of beauty filters and phony brand promos, creator Sasha Exeter’s authenticity is her superpower. Whether she’s sharing a grueling workout routine, dishing on the realities of raising...
Julia Rabinowitsch on digital community and opening doors with vintage shoes
Her name’s Julia, but you may know her as The Millennial Decorator. Or, better yet, as the originator of the TSA tray flatlay and the source of every styled vignette...
Julia Rabinowitsch on digital community and opening doors with vintage shoes
Her name’s Julia, but you may know her as The Millennial Decorator. Or, better yet, as the originator of the TSA tray flatlay and the source of every styled vignette...
Carrie Barber on Lady Gaga, Founding MAKE, and Emotional Connectivity
Carrie Barber has a visionary approach to modern beauty. The former art director at Glossier, Sephora, and Violet Grey eventually struck out on her own with MAKE Beauty, a modern,...
Carrie Barber on Lady Gaga, Founding MAKE, and Emotional Connectivity
Carrie Barber has a visionary approach to modern beauty. The former art director at Glossier, Sephora, and Violet Grey eventually struck out on her own with MAKE Beauty, a modern,...
Puni Petals on flowers, beauty, and moisturizing
Puni Petals is fashion’s favorite florist. Originally from Phuket, Thailand, Puni to New York for college before moving to LA, where making the move to LA. In 2022, she experimented...
Puni Petals on flowers, beauty, and moisturizing
Puni Petals is fashion’s favorite florist. Originally from Phuket, Thailand, Puni to New York for college before moving to LA, where making the move to LA. In 2022, she experimented...
Jen Azoulay on vintage, perseverance, and her favourite fashion city
The Paris-born, LA-based creative director Jen Azoulay has one of the sharpest eyes in fashion. She launched her career at Elle before working as a stylist, designer, and creative director...
Jen Azoulay on vintage, perseverance, and her favourite fashion city
The Paris-born, LA-based creative director Jen Azoulay has one of the sharpest eyes in fashion. She launched her career at Elle before working as a stylist, designer, and creative director...