Inspiring conversations with our extended SIDIA family.
SIDIA STORIES

Zaynab Issa on cultural inspirations & cooking as a love language
For Zaynab, food is about more than just fuel. For her, cooking is central to culture, an essential form of tradition, and a language of care. And now, with her...
Zaynab Issa on cultural inspirations & cooking as a love language
For Zaynab, food is about more than just fuel. For her, cooking is central to culture, an essential form of tradition, and a language of care. And now, with her...

Ro Brahmand on fashion, fear compasses and romanticizing regular life
Chances are you’ve already meet Ro — one of social media’s rising style stars, with a refreshingly unique take on dressing. But it’s not just her personal style that keeps...
Ro Brahmand on fashion, fear compasses and romanticizing regular life
Chances are you’ve already meet Ro — one of social media’s rising style stars, with a refreshingly unique take on dressing. But it’s not just her personal style that keeps...

Jenna Perry talking trust, tresses & true romance
Jenna Perry is known for creating the most iconic looks for fashion's favorite faces (and tresses). But we'd argue that Jenna is just as much of a muse as her...
Jenna Perry talking trust, tresses & true romance
Jenna Perry is known for creating the most iconic looks for fashion's favorite faces (and tresses). But we'd argue that Jenna is just as much of a muse as her...

Sasha Exeter on sharing the good, the bad, and the honest on her social platforms
In a world of beauty filters and phony brand promos, creator Sasha Exeter’s authenticity is her superpower. Whether she’s sharing a grueling workout routine, dishing on the realities of raising...
Sasha Exeter on sharing the good, the bad, and the honest on her social platforms
In a world of beauty filters and phony brand promos, creator Sasha Exeter’s authenticity is her superpower. Whether she’s sharing a grueling workout routine, dishing on the realities of raising...

Julia Rabinowitsch on digital community and opening doors with vintage shoes
Her name’s Julia, but you may know her as The Millennial Decorator. Or, better yet, as the originator of the TSA tray flatlay and the source of every styled vignette...
Julia Rabinowitsch on digital community and opening doors with vintage shoes
Her name’s Julia, but you may know her as The Millennial Decorator. Or, better yet, as the originator of the TSA tray flatlay and the source of every styled vignette...

Carrie Barber on Lady Gaga, Founding MAKE, and Emotional Connectivity
Carrie Barber has a visionary approach to modern beauty. The former art director at Glossier, Sephora, and Violet Grey eventually struck out on her own with MAKE Beauty, a modern,...
Carrie Barber on Lady Gaga, Founding MAKE, and Emotional Connectivity
Carrie Barber has a visionary approach to modern beauty. The former art director at Glossier, Sephora, and Violet Grey eventually struck out on her own with MAKE Beauty, a modern,...