Inspiring conversations with our extended SIDIA family.
SIDIA STORIES
Puni Petals on flowers, beauty, and moisturizing
Puni Petals is fashion’s favorite florist. Originally from Phuket, Thailand, Puni to New York for college before moving to LA, where making the move to LA. In 2022, she experimented...
Puni Petals on flowers, beauty, and moisturizing
Puni Petals is fashion’s favorite florist. Originally from Phuket, Thailand, Puni to New York for college before moving to LA, where making the move to LA. In 2022, she experimented...
Jen Azoulay on vintage, perseverance, and her favourite fashion city
The Paris-born, LA-based creative director Jen Azoulay has one of the sharpest eyes in fashion. She launched her career at Elle before working as a stylist, designer, and creative director...
Jen Azoulay on vintage, perseverance, and her favourite fashion city
The Paris-born, LA-based creative director Jen Azoulay has one of the sharpest eyes in fashion. She launched her career at Elle before working as a stylist, designer, and creative director...
Geri Hirsch on family, self-love, and and entrepreneurship
Can Geri Hirsch see the future? The creative entrepreneur and angel investor launched one of the first lifestyle blogs with Because I’m Addicted and has worked in clean beauty for...
Geri Hirsch on family, self-love, and and entrepreneurship
Can Geri Hirsch see the future? The creative entrepreneur and angel investor launched one of the first lifestyle blogs with Because I’m Addicted and has worked in clean beauty for...
Erica Choi on Superegg, Korean beauty culture, and her outfit spreadsheet
The esthetician-slash-graphic designer Erica Choi is the visionary founder of Superegg, a skincare brand inspired by the harmony and purity of the humble yet powerful egg. Erica, who was the...
Erica Choi on Superegg, Korean beauty culture, and her outfit spreadsheet
The esthetician-slash-graphic designer Erica Choi is the visionary founder of Superegg, a skincare brand inspired by the harmony and purity of the humble yet powerful egg. Erica, who was the...
Dr. Loretta On Family, Aging, and the Beauty Business
In a world of phonies and filters, Dr. Loretta Ciraldo keeps it real. The dermatologist launched her namesake brand in 2018, after years of formulating clinical-grade products sold in physicians...
Dr. Loretta On Family, Aging, and the Beauty Business
In a world of phonies and filters, Dr. Loretta Ciraldo keeps it real. The dermatologist launched her namesake brand in 2018, after years of formulating clinical-grade products sold in physicians...
Woldy Reyes on Food, Fashion, and Slowing Down
Woldy Reyes is the New York-based chef and founder of the boutique catering company Woldy Kusina. Reyes champions a simple philosophy of good food and good experiences and uses seasonal...
Woldy Reyes on Food, Fashion, and Slowing Down
Woldy Reyes is the New York-based chef and founder of the boutique catering company Woldy Kusina. Reyes champions a simple philosophy of good food and good experiences and uses seasonal...