Inspiring conversations with our extended SIDIA family.

SIDIA STORIES

Erica Choi on Superegg, Korean beauty culture, and her outfit spreadsheet

Erica Choi on Superegg, Korean beauty culture, and her outfit spreadsheet

The esthetician-slash-graphic designer Erica Choi is the visionary founder of Superegg, a skincare brand inspired by the harmony and purity of the humble yet powerful egg. Erica, who was the...

Erica Choi on Superegg, Korean beauty culture, and her outfit spreadsheet

The esthetician-slash-graphic designer Erica Choi is the visionary founder of Superegg, a skincare brand inspired by the harmony and purity of the humble yet powerful egg. Erica, who was the...

Dr. Loretta On Family, Aging, and the Beauty Business

Dr. Loretta On Family, Aging, and the Beauty Business

In a world of phonies and filters, Dr. Loretta Ciraldo keeps it real. The dermatologist launched her namesake brand in 2018, after years of formulating clinical-grade products sold in physicians...

Dr. Loretta On Family, Aging, and the Beauty Business

In a world of phonies and filters, Dr. Loretta Ciraldo keeps it real. The dermatologist launched her namesake brand in 2018, after years of formulating clinical-grade products sold in physicians...

Woldy Reyes on Food, Fashion, and Slowing Down

Woldy Reyes on Food, Fashion, and Slowing Down

Woldy Reyes is the New York-based chef and founder of the boutique catering company Woldy Kusina. Reyes champions a simple philosophy of good food and good experiences and uses seasonal...

Woldy Reyes on Food, Fashion, and Slowing Down

Woldy Reyes is the New York-based chef and founder of the boutique catering company Woldy Kusina. Reyes champions a simple philosophy of good food and good experiences and uses seasonal...

Angela Fink on Motherhood, Advocacy, and "Return On Time"

Angela Fink on Motherhood, Advocacy, and "Return On Time"

Angela Fink is a jack of all trades, but a master of each.  The former celebrity stylist applies her inimitable taste to everything from furniture design, partnerships, editorial content, and...

Angela Fink on Motherhood, Advocacy, and "Return On Time"

Angela Fink is a jack of all trades, but a master of each.  The former celebrity stylist applies her inimitable taste to everything from furniture design, partnerships, editorial content, and...

Ashley Lennon on Ambition, Motherhood, and Home

Ashley Lennon on Ambition, Motherhood, and Home

In 2018, Ashley Lennon and her husband Christion road tripped through Marfa and Sedona. The desert vistas had evoked a sense of calm and focus they had been seeking, but...

Ashley Lennon on Ambition, Motherhood, and Home

In 2018, Ashley Lennon and her husband Christion road tripped through Marfa and Sedona. The desert vistas had evoked a sense of calm and focus they had been seeking, but...

Linda Rodin on Beauty, Aging, and Taste

Linda Rodin on Beauty, Aging, and Taste

Linda Rodin needs no introduction—but here’s a primer on her legendary career, just in case. The model and stylist changed the face of beauty (ha) in 2007 when she launched...

Linda Rodin on Beauty, Aging, and Taste

Linda Rodin needs no introduction—but here’s a primer on her legendary career, just in case. The model and stylist changed the face of beauty (ha) in 2007 when she launched...