Inspiring conversations with our extended SIDIA family.
SIDIA STORIES

Eny Lee Parker on lighting, the little things, and designing for real life
Warm, personal, intimate — the words that describe Eny Lee Parker are equally applicable to her work too. As a spatial designer, Eny Lee creates deeply personal furniture, lighting, and decor...
Eny Lee Parker on lighting, the little things, and designing for real life
Warm, personal, intimate — the words that describe Eny Lee Parker are equally applicable to her work too. As a spatial designer, Eny Lee creates deeply personal furniture, lighting, and decor...

Pia Mance on creating from a place of love and building team-centric community
In work, style, and personal brand, Pia Mance defies categorization. So it's only fitting that her brand Heaven Mayhem also refuses to be pigeon-holed. Beyond your average "influencer brand," Heaven...
Pia Mance on creating from a place of love and building team-centric community
In work, style, and personal brand, Pia Mance defies categorization. So it's only fitting that her brand Heaven Mayhem also refuses to be pigeon-holed. Beyond your average "influencer brand," Heaven...

Zaynab Issa on cultural inspirations & cooking as a love language
For Zaynab, food is about more than just fuel. For her, cooking is central to culture, an essential form of tradition, and a language of care. And now, with her...
Zaynab Issa on cultural inspirations & cooking as a love language
For Zaynab, food is about more than just fuel. For her, cooking is central to culture, an essential form of tradition, and a language of care. And now, with her...

Ro Brahmand on fashion, fear compasses and romanticizing regular life
Chances are you’ve already meet Ro — one of social media’s rising style stars, with a refreshingly unique take on dressing. But it’s not just her personal style that keeps...
Ro Brahmand on fashion, fear compasses and romanticizing regular life
Chances are you’ve already meet Ro — one of social media’s rising style stars, with a refreshingly unique take on dressing. But it’s not just her personal style that keeps...

Jenna Perry talking trust, tresses & true romance
Jenna Perry is known for creating the most iconic looks for fashion's favorite faces (and tresses). But we'd argue that Jenna is just as much of a muse as her...
Jenna Perry talking trust, tresses & true romance
Jenna Perry is known for creating the most iconic looks for fashion's favorite faces (and tresses). But we'd argue that Jenna is just as much of a muse as her...

Sasha Exeter on sharing the good, the bad, and the honest on her social platforms
In a world of beauty filters and phony brand promos, creator Sasha Exeter’s authenticity is her superpower. Whether she’s sharing a grueling workout routine, dishing on the realities of raising...
Sasha Exeter on sharing the good, the bad, and the honest on her social platforms
In a world of beauty filters and phony brand promos, creator Sasha Exeter’s authenticity is her superpower. Whether she’s sharing a grueling workout routine, dishing on the realities of raising...