Ruby Benson is someone who makes the personal feel poetic. A visual storyteller in every sense, Ruby curates her life with intention — from the vintage pieces in her closet to the quiet rituals that fill her home. Raised by artists and deeply connected to nature, her world is shaped by memory, craftsmanship, and a love for all things slow and soulful.
In our conversation, Ruby shares her thoughts on creative inheritance, personal style, and the quiet beauty of building a life that reflects who, and where, you come from.
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When we talk to inspirational women we love to start our conversations on that exact topic: the strong women in their lives. Are there any muses — past or present — who have influenced your outlook on life, love, and creativity?
"My mum passed away when I was 3 years old, but in that short time we shared an incredibly close bond (almost as if she knew she wouldn’t have the most time with me). We spent almost every day together as she was primarily a stay at home mum, but she also worked as a freelance graphic designer at a big advertising agency and was endlessly creative - an artist in every sense of the word! She drew, painted, sculpted, sewed - she handmade so many of my baby clothes and every Halloween costume I had as a kid. A few years ago my partner had all of my childhood home movies converted from VHS. It was the first time in decades I was able to hear her voice and watch us interacting together - that was profoundly special in the sense of rediscovering a piece of myself. After my mum passed, my grandma Joy (her mum) became one of the most important female figures in my life. She helped raise me and to this day at 95, is still one of my closest family members. She’s also an artist (painter) and one of the kindest, most resilient people I’ve ever known."
We love how your style is never trend-chasing — it always feels distinctly Ruby, with a timelessness that’s entirely your own. How do you keep your signature personal style intact in such a fast-paced, copy-heavy digital landscape?
"That’s such a compliment - thank you! I will admit there are a handful of outfits I look back on with disdain, but generally those are ones where I was leaning into a trend too heavily that didn’t feel very true to ‘me’. Whether it’s through fashion or home decor, I’ve always been big on curating vintage pieces. Although it’s contradictory to my work as an ‘influencer’, there’s something special about owning more unique/‘one off’ pieces that not everyone has immediate access to buy online (especially in today’s fast paced, trend-cycling digital landscape)."
Speaking of style, your home is just as expressive as your closet these days. It’s equally intentionally-curated, personal, and full of character. What’s your philosophy when it comes to putting together a space?
"Believe that your home should feel like a reflection of who you are.”
Is there a particular corner, object, or piece of art in your home that holds special meaning to you?
"It’s so hard to choose because every aspect of this home feels special to me. What I love most is that it’s largely untouched - it retains so much of its original mid-century modern charm, from the warm wood details to the thoughtful architectural lines. But if I had to pick a favourite corner, it would be the solarium. Sitting in there during a thunderstorm is one of my favourite things. The way it bridges the indoors and outdoors is a feature that allows me to feel connected to nature but still wrapped in the comfort of home."
Another distinct element of what you share is maybe our favorite: your love for animals and nature. Is there an intentionality behind sharing these more grounded elements of your life alongside the glossier, more editorial aspects of your content?
"Both my mum and grandma shared a deep love and connection to nature. I grew up alongside them gardening and surrounded by animals, so naturally I inherited that connection from them. I had pets all throughout my childhood and even wanted to become a veterinarian at one point. There’s no calculated intention behind sharing these elements of my life online - it’s just a reflection of my day to day. Whether I’m at my barn horseback riding, with my pets - Butters, Blue and Munchie, or caring for the colony of feral cats I help manage with the Toronto Humane Society, these are just real, present parts of my world. My dream is to one day have a sanctuary farm for rescued dogs, cats and farm animals. I feel most myself when I’m present in nature with animals."
Ruby's Ritual:
