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The world’s chicest, sensorial candles that offer:
- A clean, smooth burn made of a soy-coconut blend wax
- Cruelty-free, vegan, lead-free wick
- Blend of essential oils and clean synthetic
- Guaranteed ambience to uplift your mood through scent

PLANT-BASED HAND CARE THAT IS INTENTIONALLY FORMULATED TO:
- Be a gentle, effective exfoliant
- Act as a non-greasy, hydrating serum
- Leave you with smoother, younger looking hands instantly

OUR FOUNDER
Erin Kleinberg is the founder of SIDIA, CEO and owner of Métier Creative, an award-winning advertising and branding agency.
Erin was inspired to launch SIDIA in 2020, after the passing of her late grandmother. The real life Sidia's enduring style, humor, resilience, grit, and inherent grace left a legacy that serves as the brand's blueprint today; rooted in comfort, intention, and inviting women to live unfettered and free from restriction. In past lives Erin co-founded Coveteur and her eponymous clothing label. She happily lives in Toronto with her husband and two children.

SOCIAL MISSION
We inherit many valuable stories and hidden lessons from the generations that came before us — some of which are imbued with wounding, yet carry unparalleled inspiration in tales of resistance and resilience.
The woman behind the brand, Sidia, endured the Holocaust, and as a survivor, had to channel her strength into learning how to forge new narratives forward. Trauma survivors are the strongest amongst us, and with them in mind, we’ve developed a social mission to empower women to create, share, heal and achieve. By providing funds and resources and instituting a female-led creative community through Maison Mentors, we aim to support women as they tell their powerful stories and create impactful career-building experiences.