Mother, daughter, partner, entrepreneur, home interiors obsessive, Scorpio, sister.
Your brand is named after your grandmother and your family's guiding matriarch, Sidia. What did her story teach you, and how does it inspire the brand?
There was so much to be learned from hearing my grandmother's stories and remembering them. Failure, success, how she got through obstacles and adversity. There's no better time than now to have a platform where we can hear from all sorts of women about their matriarchs - mothers, grandmothers and even friends. But I think putting the spotlight right now on the wisdom found in relationships is what we're about. How that knowledge helps us guide generations to come, and live our lives in the present with ease.
Part of that is creating intentionally beautiful products that help us enjoy each day with simplicity, which is why we created SIDIA.
Sidia was known for having a signature sense of style. What did you take away from watching her own it?
Do you believe in intuition?
1000%! I feel that as our gut instinct guides us from deep in our subconscious, our decisions are made and creativity takes shape. I love that deep fire inside by belly, it has guided me in the right direction so many times.