An ode to our grandmothers

Erin's late grandmother, Sidia was a resilient woman with impeccable taste and a strong intuition. She taught the importance of moving with intention and the power of taking care of yourself and your home to create a life filled with beauty, humor and grace.

This brand is a celebration of her and all the matriarchs who taught us the ways. We’re embodying Sidia’s generational lessons to build a lifestyle enriched in comfort, design and wisdom.

Considered formulas and packaging design modernize her M.O.: formulated with noses at European perfumers, our olfactive notes are chosen based not just only on their magnificent fragrance, but their functional benefits, too. We design everything to simplify your routine, rather than add in a step you’re sure to skip as soon as things get hectic (because they will). Our personal care systems and hero scent stories are every bit as effective and easy-to-use as they are luxe objet décor you’ll want to display all over your vanity. 

At SIDIA we embrace those little moments and channel them to inspire us to live beautifully.

Our Founder

Founder Erin Kleinberg brings her deep roots in the luxury and beauty spaces, through projects including Coveteur and Métier Creative, to SIDIA’s formulations, having collaborated with the most highly-respected luxury brands in the game.

In honor of the legacy of her grandmother, SIDIA sets out to build upon and redefine what luxury actually means for today. SIDIA represents a feeling; a mood—irreverent while rooted in tradition, nostalgic yet future-focused, celebrating a dream-like state; yet grounded in the realities of our times. We’re multi-generational in our approach, connected by the very superstitious red thread Sidia shared with the generations that came after her.

body care & fragrance

SIDIA handcrafts luxuriously decadent body care and intoxicating scents intended to invoke a feeling of ease and liberation. Our evocative scent worlds are dreamed up to create an aromatic, full-bodied, sensory experience brought to your very own bathroom oasis.

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